AROUND THE WORLD
CAPTAIN AMERICA: CIVIL WAR / Disney
The battle between Captain America and Iron Man is so huge, only a global campaign could set things right, with creative that brings the story to life in a truly innovative manner.
The film asks you to choose a side, so it was only natural the official site would too. Using a truly unique mobile-first technique, you navigate by rotating your phone. When your device is upright, the site is all about Team Cap. But when you flip it upside-down, you can explore Team Iron Man. Color palette, icons, and content all change depending on your phone’s orientation.
Launching a film this big in IMAX is an event in itself. We created original key art that reflects the immersive feeling of the IMAX experience, while hooking into the film’s story, characters and themes.
We supported the global effort with a heroic adaptive effort for thousands of placements worldwide. This means designing for the visual impact of each placement, and the cultural nuances and sensitivities of each territory, plus adapting the film’s logo into every language imaginable.