PANCAKES AND
UNICORNS

DEADPOOL / 20th Century Fox

To help launch the most foul-mouthed superhero in history, we asked ourselves, “WWDD?” And the answer was obvious: emoji. We designed a set of custom emoji, developed a distribution plan, and released all 160 of them into the wild.

The Deadpool emoji app had over 250k installs and was trending in the App Store in the first 24 hours. It earned 25m impressions with 730k installs, compared with the average of 100k installs. Plus, @Midnight featured our emoji in a segment on the show.

As part of our distribution plan, we created an email signup page for hardcore fans to get early access to Deadpool content, and kicked it off with the emoji launch. The sweet artwork? We made that too.

THE CONJURING 2

CASE STUDY

MISS PEREGRINE

EMPIRE

WHEN THE BOUGH BREAKS

CASE STUDY

ZOOTOPIA

FINDING DORY

CAPTAIN AMERICA: CIVIL WAR

CASE STUDY

GUARDIANS OF THE GALAXY

ANT-MAN

ALICE THROUGH THE LOOKING GLASS

VISUAL EFFECTS

DEADPOOL

CASE STUDY

THE FINEST HOURS

STAR WARS: THE FORCE AWAKENS

CASE STUDY

CRIMINAL

BATMAN: ARKHAM KNIGHT

BRAND ID

KEY ART

MOTION CONTENT

THE PEANUTS MOVIE

CASE STUDY

GRAVITY

DAWN OF THE PLANET OF THE APES

DRACULA UNTOLD

X-MEN: FIRST CLASS

THE SPOILS BEFORE DYING

THE CONJURING 2

CASE STUDY

MISS PEREGRINE

EMPIRE

WHEN THE BOUGH BREAKS

CASE STUDY

ZOOTOPIA

FINDING DORY

CAPTAIN AMERICA: CIVIL WAR

CASE STUDY

GUARDIANS OF THE GALAXY

ANT-MAN

ALICE THROUGH THE LOOKING GLASS

VISUAL EFFECTS

DEADPOOL

CASE STUDY

THE FINEST HOURS

STAR WARS: THE FORCE AWAKENS

CASE STUDY

CRIMINAL

BATMAN: ARKHAM KNIGHT

BRAND ID

KEY ART

MOTION CONTENT

THE PEANUTS MOVIE

CASE STUDY

GRAVITY

DAWN OF THE PLANET OF THE APES

DRACULA UNTOLD

X-MEN: FIRST CLASS

THE SPOILS BEFORE DYING

THE CONJURING 2

CASE STUDY

MISS PEREGRINE

EMPIRE

WHEN THE BOUGH BREAKS

CASE STUDY

ZOOTOPIA

FINDING DORY

CAPTAIN AMERICA: CIVIL WAR

CASE STUDY

GUARDIANS OF THE GALAXY

ANT-MAN

ALICE THROUGH THE LOOKING GLASS

VISUAL EFFECTS

DEADPOOL

CASE STUDY

THE FINEST HOURS

STAR WARS: THE FORCE AWAKENS

CASE STUDY

CRIMINAL

BATMAN: ARKHAM KNIGHT

BRAND ID

KEY ART

MOTION CONTENT

THE PEANUTS MOVIE

CASE STUDY

GRAVITY

DAWN OF THE PLANET OF THE APES

DRACULA UNTOLD

X-MEN: FIRST CLASS

THE SPOILS BEFORE DYING