The client wanted new and unexpected ideas to promote How to Train Your Dragon.
Our concept ads point the way to the first-ever use of integrated advertising in the Los Angeles Times.

The print campaign adapts the film’s key art to a wide variety
of sizes and treatments.

Our priorities for the international campaign were to match
key art to the needs of each market and develop title treatments
that represent the brand well in any language.

Our goal is always to ensure that the message
adapts to the special requirements of the medium.

An awards campaign is a chance to re-brand an entertainment property for a different audience.
Our ads balanced fun and excitement with images from the film’s more dramatic scenes.