During early creative exploration, we created custom character poses from
artists’ sketches (and based Yogi’s close-ups on our art director’s facial expressions).
What good is eating if you can’t make a mess of it?
Our special photo shoot homes in on the perfect intersection of food, fur, and fun.
Key art for the theatrical posters is all about good times and controlled chaos:
riding the rapids, going off-road. . .and, of course, a well-earned feast.
A popular web game utilized our specially created art assets to
launch Yogi and Boo Boo on a quest for pic-a-nic plunder.
When you think Yogi, you think snacks. These branded concession items
a perfect opportunity to put our advertising message in the hands of every moviegoer.
The adventure continues: following our successful theatrical campaign,
eclipse adapted our key art looks to a variety of DVD and Blu-ray™ packaging.