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Senior Social Media Manager

POSTED 02.10.17


Eclipse is looking for a Senior Social Media Manager with experience in social strategy, content planning and creation, audience development, engagement, campaign execution, one-off activations, and analytics. The role will report to the Director of Strategy and Social Media.



Description

Eclipse is looking for a Senior Social Media Manager with experience in social strategy, content planning and creation, audience development, engagement, campaign execution, one-off activations, and analytics. The role will report to the Director of Strategy and Social Media.

Ideal candidates will have a strong background in pop culture including but not limited to, movies, TV, games and comics as well as an expertise in social and digital management. This role demands keeping up with trends, understanding platform updates and potential ramifications on the business, measuring efforts to determine and support KPIs, a knowledge of paid social strategy, audience growth techniques for a variety of channels and how social media can best support and augment large scale marketing campaigns.

The person best suited for this role will have a burning desire to keep on top of social trends, an appreciation for humor, a nose for grammar, and a deep love for interacting with and building robust communities.

Core Accountabilities

  • Contribute to campaign strategy and cadence with research and best practices

  • Establish and update an editorial calendar for managed channels, working with the agency and the client to integrate and complement cross-channel marketing initiatives and key beats

  • Craft smart, engaging native content, understanding the strengths and best practices from platform to platform

  • Adopt and seamlessly convey brand voice and tone throughout all channels

  • Manage daily communication and engagement on brand channels, including but not limited to Facebook, Twitter, Instagram, YouTube, Tumblr, Google+, Snapchat

  • Monitor social conversation, jumping in and addressing community and brand needs as necessary

  • Consistently execute scheduled and real time content flawlessly

  • Monitor performance of promotions, establish insights and take findings into consideration when planning and creating future content

  • Execute, track, and analyze paid media support

  • Identify and elevate community sentiment, widespread reported issues, and conversation themes, representing the community and their needs

  • Participate in both weekly content and ad hoc brainstorms with creative, account, and strategy teams

  • Manage and maintain company social channels, brainstorming, creating content, and documenting office life

  • Regular communication with Account, Strategy & Creative teams

  • Planning, attendance, and coverage as needed to community events


Qualifiers

  • 3-5 years experience managing social media for entertainment-related brands

  • Strong writing skills and tonal adaptability

  • Knowledge of social management & tracking tools such as Social Studio and Radian6

  • Experience working with a larger client in a client-facing role

  • Proficiency in PowerPoint, Keynote, Excel, and Google Docs equivalents

  • Excellent written and verbal communication skills

  • Research and insight-driven



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