STAR WARS: THE FORCE AWAKENS / Disney
We played a major role in launching one of the most anticipated films in history. Our campaign, which comprised dozens of creative executions in thousands of locations around the world, helped drive the film to become one of the highest grossing movies ever.
STAR WARS is all about the characters, and we took that to heart, creating key art that brings them to life in exciting ways. From classic icons to new heroes and villains, fans everywhere delighted in these character posters and speculated on every detail before the film’s release. These images have such staying power, they continue to be used in various ways long past the theatrical launch.
The character art became the basis for a series of motion posters, digital boards, and social posts.
Our efforts spanned the globe and became a driving force of awareness, generating anticipation and hype in every territory. We wrapped entire buildings, took over the public transportation of major cities, and helped awaken audiences to a new generation of STAR WARS fandom.