A GLOBAL
FORCE

STAR WARS: THE FORCE AWAKENS / Disney

We played a major role in launching one of the most anticipated films in history. Our campaign, which comprised dozens of creative executions in thousands of locations around the world, helped drive the film to become one of the highest grossing movies ever.

STAR WARS is all about the characters, and we took that to heart, creating key art that brings them to life in exciting ways. From classic icons to new heroes and villains, fans everywhere delighted in these character posters and speculated on every detail before the film’s release. These images have such staying power, they continue to be used in various ways long past the theatrical launch.

The character art became the basis for a series of motion posters, digital boards, and social posts.

Our efforts spanned the globe and became a driving force of awareness, generating anticipation and hype in every territory. We wrapped entire buildings, took over the public transportation of major cities, and helped awaken audiences to a new generation of STAR WARS fandom.

THE CONJURING 2

CASE STUDY

MISS PEREGRINE

EMPIRE

WHEN THE BOUGH BREAKS

CASE STUDY

ZOOTOPIA

FINDING DORY

CAPTAIN AMERICA: CIVIL WAR

CASE STUDY

GUARDIANS OF THE GALAXY

ANT-MAN

ALICE THROUGH THE LOOKING GLASS

VISUAL EFFECTS

DEADPOOL

CASE STUDY

THE FINEST HOURS

STAR WARS: THE FORCE AWAKENS

CASE STUDY

CRIMINAL

BATMAN: ARKHAM KNIGHT

BRAND ID

KEY ART

MOTION CONTENT

THE PEANUTS MOVIE

CASE STUDY

GRAVITY

DAWN OF THE PLANET OF THE APES

DRACULA UNTOLD

X-MEN: FIRST CLASS

THE SPOILS BEFORE DYING

THE CONJURING 2

CASE STUDY

MISS PEREGRINE

EMPIRE

WHEN THE BOUGH BREAKS

CASE STUDY

ZOOTOPIA

FINDING DORY

CAPTAIN AMERICA: CIVIL WAR

CASE STUDY

GUARDIANS OF THE GALAXY

ANT-MAN

ALICE THROUGH THE LOOKING GLASS

VISUAL EFFECTS

DEADPOOL

CASE STUDY

THE FINEST HOURS

STAR WARS: THE FORCE AWAKENS

CASE STUDY

CRIMINAL

BATMAN: ARKHAM KNIGHT

BRAND ID

KEY ART

MOTION CONTENT

THE PEANUTS MOVIE

CASE STUDY

GRAVITY

DAWN OF THE PLANET OF THE APES

DRACULA UNTOLD

X-MEN: FIRST CLASS

THE SPOILS BEFORE DYING

THE CONJURING 2

CASE STUDY

MISS PEREGRINE

EMPIRE

WHEN THE BOUGH BREAKS

CASE STUDY

ZOOTOPIA

FINDING DORY

CAPTAIN AMERICA: CIVIL WAR

CASE STUDY

GUARDIANS OF THE GALAXY

ANT-MAN

ALICE THROUGH THE LOOKING GLASS

VISUAL EFFECTS

DEADPOOL

CASE STUDY

THE FINEST HOURS

STAR WARS: THE FORCE AWAKENS

CASE STUDY

CRIMINAL

BATMAN: ARKHAM KNIGHT

BRAND ID

KEY ART

MOTION CONTENT

THE PEANUTS MOVIE

CASE STUDY

GRAVITY

DAWN OF THE PLANET OF THE APES

DRACULA UNTOLD

X-MEN: FIRST CLASS

THE SPOILS BEFORE DYING