HAUNTING
COMES HOME

THE CONJURING 2 / Warner Bros. Home Ent

Launching a horror title for home entertainment can be scary business. To get people in the spirit of this ghostly sequel, we created a cross-platform social campaign that included daily content plus startling activations, all with one goal in mind: frighten you with every post.

What if even the trailer were haunted? Taking an asset that had been seen more than 20 million times, we played it in reverse, and revealed the hidden messages that could only be seen by looking at the trailer in a whole new way.

There are spirits all around. This creepy twist on Facebook 360 video focuses on the audio, searching for poltergeists when you put on headphones and turn out the lights. We dare you to get through the whole thing without screaming.

Facebook’s mobile ad platform is the perfect place to tell a ghost story, and we managed to make your social feed even scarier than usual.

The Enfield Haunting was a real event that not many people knew about. Using archival footage and photos, our Enfield timeline content series showed just how accurate the film was, and haunted social media for two full weeks.

Throughout the campaign, we found unnerving ways to turn traditional social content hits into images and GIFs that would give you a chill.

THE CONJURING 2

CASE STUDY

MISS PEREGRINE

EMPIRE

WHEN THE BOUGH BREAKS

CASE STUDY

ZOOTOPIA

FINDING DORY

CAPTAIN AMERICA: CIVIL WAR

CASE STUDY

GUARDIANS OF THE GALAXY

ANT-MAN

ALICE THROUGH THE LOOKING GLASS

VISUAL EFFECTS

DEADPOOL

CASE STUDY

THE FINEST HOURS

STAR WARS: THE FORCE AWAKENS

CASE STUDY

CRIMINAL

BATMAN: ARKHAM KNIGHT

BRAND ID

KEY ART

MOTION CONTENT

THE PEANUTS MOVIE

CASE STUDY

GRAVITY

DAWN OF THE PLANET OF THE APES

DRACULA UNTOLD

X-MEN: FIRST CLASS

THE SPOILS BEFORE DYING

THE CONJURING 2

CASE STUDY

MISS PEREGRINE

EMPIRE

WHEN THE BOUGH BREAKS

CASE STUDY

ZOOTOPIA

FINDING DORY

CAPTAIN AMERICA: CIVIL WAR

CASE STUDY

GUARDIANS OF THE GALAXY

ANT-MAN

ALICE THROUGH THE LOOKING GLASS

VISUAL EFFECTS

DEADPOOL

CASE STUDY

THE FINEST HOURS

STAR WARS: THE FORCE AWAKENS

CASE STUDY

CRIMINAL

BATMAN: ARKHAM KNIGHT

BRAND ID

KEY ART

MOTION CONTENT

THE PEANUTS MOVIE

CASE STUDY

GRAVITY

DAWN OF THE PLANET OF THE APES

DRACULA UNTOLD

X-MEN: FIRST CLASS

THE SPOILS BEFORE DYING

THE CONJURING 2

CASE STUDY

MISS PEREGRINE

EMPIRE

WHEN THE BOUGH BREAKS

CASE STUDY

ZOOTOPIA

FINDING DORY

CAPTAIN AMERICA: CIVIL WAR

CASE STUDY

GUARDIANS OF THE GALAXY

ANT-MAN

ALICE THROUGH THE LOOKING GLASS

VISUAL EFFECTS

DEADPOOL

CASE STUDY

THE FINEST HOURS

STAR WARS: THE FORCE AWAKENS

CASE STUDY

CRIMINAL

BATMAN: ARKHAM KNIGHT

BRAND ID

KEY ART

MOTION CONTENT

THE PEANUTS MOVIE

CASE STUDY

GRAVITY

DAWN OF THE PLANET OF THE APES

DRACULA UNTOLD

X-MEN: FIRST CLASS

THE SPOILS BEFORE DYING