THE CONJURING 2 / Warner Bros. Home Ent
Launching a horror title for home entertainment can be scary business. To get people in the spirit of this ghostly sequel, we created a cross-platform social campaign that included daily content plus startling activations, all with one goal in mind: frighten you with every post.
What if even the trailer were haunted? Taking an asset that had been seen more than 20 million times, we played it in reverse, and revealed the hidden messages that could only be seen by looking at the trailer in a whole new way.
There are spirits all around. This creepy twist on Facebook 360 video focuses on the audio, searching for poltergeists when you put on headphones and turn out the lights. We dare you to get through the whole thing without screaming.
The Enfield Haunting was a real event that not many people knew about. Using archival footage and photos, our Enfield timeline content series showed just how accurate the film was, and haunted social media for two full weeks.