THE GANG’S
ALL HERE

THE PEANUTS MOVIE / 20th Century Fox

For THE PEANUTS MOVIE home entertainment campaign, we took over daily social management and created dozens of unique pieces of content to capture the hearts of fans everywhere. The result was 34 million impressions and 706,000 interactions – a social media smash hit for a brand that launched over 65 years ago as a newspaper comic.

We designed tentpole moments around the release schedule and social media holidays, with activations like the first-ever social media snowball fight, which spread on Facebook via tags and shares.

Over the course of the campaign, we created dozens of static, GIF and video posts, each designed to tell a story and drive sales. Weekly takeovers gave each character a chance to shine.

THE CONJURING 2

CASE STUDY

MISS PEREGRINE

EMPIRE

WHEN THE BOUGH BREAKS

CASE STUDY

ZOOTOPIA

FINDING DORY

CAPTAIN AMERICA: CIVIL WAR

CASE STUDY

GUARDIANS OF THE GALAXY

ANT-MAN

ALICE THROUGH THE LOOKING GLASS

VISUAL EFFECTS

DEADPOOL

CASE STUDY

THE FINEST HOURS

STAR WARS: THE FORCE AWAKENS

CASE STUDY

CRIMINAL

BATMAN: ARKHAM KNIGHT

BRAND ID

KEY ART

MOTION CONTENT

THE PEANUTS MOVIE

CASE STUDY

GRAVITY

DAWN OF THE PLANET OF THE APES

DRACULA UNTOLD

X-MEN: FIRST CLASS

THE SPOILS BEFORE DYING

THE CONJURING 2

CASE STUDY

MISS PEREGRINE

EMPIRE

WHEN THE BOUGH BREAKS

CASE STUDY

ZOOTOPIA

FINDING DORY

CAPTAIN AMERICA: CIVIL WAR

CASE STUDY

GUARDIANS OF THE GALAXY

ANT-MAN

ALICE THROUGH THE LOOKING GLASS

VISUAL EFFECTS

DEADPOOL

CASE STUDY

THE FINEST HOURS

STAR WARS: THE FORCE AWAKENS

CASE STUDY

CRIMINAL

BATMAN: ARKHAM KNIGHT

BRAND ID

KEY ART

MOTION CONTENT

THE PEANUTS MOVIE

CASE STUDY

GRAVITY

DAWN OF THE PLANET OF THE APES

DRACULA UNTOLD

X-MEN: FIRST CLASS

THE SPOILS BEFORE DYING

THE CONJURING 2

CASE STUDY

MISS PEREGRINE

EMPIRE

WHEN THE BOUGH BREAKS

CASE STUDY

ZOOTOPIA

FINDING DORY

CAPTAIN AMERICA: CIVIL WAR

CASE STUDY

GUARDIANS OF THE GALAXY

ANT-MAN

ALICE THROUGH THE LOOKING GLASS

VISUAL EFFECTS

DEADPOOL

CASE STUDY

THE FINEST HOURS

STAR WARS: THE FORCE AWAKENS

CASE STUDY

CRIMINAL

BATMAN: ARKHAM KNIGHT

BRAND ID

KEY ART

MOTION CONTENT

THE PEANUTS MOVIE

CASE STUDY

GRAVITY

DAWN OF THE PLANET OF THE APES

DRACULA UNTOLD

X-MEN: FIRST CLASS

THE SPOILS BEFORE DYING