THE PEANUTS MOVIE / 20th Century Fox
For THE PEANUTS MOVIE home entertainment campaign, we took over daily social management and created dozens of unique pieces of content to capture the hearts of fans everywhere. The result was 34 million impressions and 706,000 interactions – a social media smash hit for a brand that launched over 65 years ago as a newspaper comic.
We designed tentpole moments around the release schedule and social media holidays, with activations like the first-ever social media snowball fight, which spread on Facebook via tags and shares.
Over the course of the campaign, we created dozens of static, GIF and video posts, each designed to tell a story and drive sales. Weekly takeovers gave each character a chance to shine.