WHEN THE BOUGH BREAKS 360 CAMPAIGN / Sony Screen Gems
One seductive image tells you everything you need to know about this film: a dangerous love triangle that will get your pulse pounding. And this was just the start of our 360 campaign that spanned key art, experiential, social and digital.
Tension hits a new level of intensity with these motion posters that tempted audiences via digital outdoor boards and as promoted social posts.
And then LA Live got a taste of the forbidden fruit, when our motion work was featured during the BET Awards in this prominent downtown takeover.
When Twitter wanted to launch a new feature for Moments, we made it the hottest activation by letting you choose whether the film’s hero would resist or give in to his young seductress, and see how it plays out, one swipe at a time.
We put ourselves in the middle of the social conversation to shake up your monotonous feed with a sexy dose of content.
Everywhere you went, temptation followed as we adapted our key art for dozens of placements in major cities around the country.